"Up There"

I don't like to push big marketing campaigns all the time but, Stella's "Up There" is not only an eye opening mini doc, but also a great music platform. I have thankfully now discovered San Diego's, The Album Leaf with an impressive 5 albums to date under the alternative electronica category. Check them out yourself on their website for more info. 

NOW

Here's the Stella Artois feature.

UP THERE from Jon on Vimeo.

Shot high above the streets of New York City, UP THERE reveals the dying craft of large-scale hand painted advertising and the in-told story of the painters struggling to keep it alive. Capturing a trade that is equal parts artistic precision and grueling labor, the film presents a painting tradition pre-dating modern advertising. A craft that today finds itself dangling precariously on the brink of extinction. UP THERE is directed by Malcolm Murray, based on an original concept by Mother. It is produced by Mekanism with music by the Album Leaf. Enjoy!